Deprivation Recordings was formed in September 2003. JP & Jukesy have been making headway on the Hard House circuit as up and coming DJ's through 2002 and 2003 and after their first successful release, H Bomb / How I Feel, on Passion Records Presents (UK), they decided to launch their own record label with the help of partner Ben Hardy. Deprivation aims to provide another quality label for the Hard House/NRG scene as well as feature some of the top HH/NRG producers and brightest up and coming names on the circuit.